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Developed designed concepts for our most challenging, complex, and innovative projects. Created experiences across all devices with intuitive, elegant, and beautiful interfaces that drive engagement and loyalty to the Alto brand. Created an acute sense of trendy vs. timely vs. timelessness applications, which consisted of mobile and desktop email clients.
Translated complex interaction challenges into a simple and elegant visual interface solution. Ensured the visual quality of products based on the web, mobile, and desktop platforms. Led a team of co-located designers facilitating conceptual solutions and delivery of specifications. Worked in partnership with cross-functional team members, as well as mentor fellow visual designers.
Designed and increased the value of the user experience for Citrix products, while creating synergistic integration between designers and engineers. Worked closely with researchers, product managers, developers, and customer support team to focus on the customer experience. (Major projects include: Citrix XenMobile, XenDesktop Studio and Director, Cloud Service Provider Sales Toolkit, admin product work¬flow unification, and product re-branding).
Support and lead User Experience strategies and innovation. Demonstrated up-to-date expertise in user experience design and apply this to the development, execution, and improvement of action plans.
Conceptualized and solving communication problems by designing solutions to make the user interactions as appealing, engaging, effective and visually unified as possible. (This resulted in a positive emotional connection between the customer and Intuit.)